Monday, January 28, 2008

Clif Bar SOS Winter Road Trip

This February, Clif Bar will embark on the second annual Save Our Snow (SOS) Winter Road Trip. The premise is simple: global climate change is having an adverse effect on our winters and has the potential to jeopardize the future of snow sports if we're not careful. As a food company rooted in outdoor sports, Clif Bar has always had an interest in doing what we can to protect the places where we like to play.

So we're setting out again this winter to help educate and inspire skiers and snowboarders to take action to do their part to fight global climate change. Our team will head out throughout the Western US this winter in Marty McFry, our veggie-oil fueled RV, to spread the word about taking small steps to make a big impact in the fight against global climate change. By talking with winter sport enthusiasts about making smart choices to find their energy - switching to CFL light bulbs, investigating alternative fuels for vehicles, and eating organic foods - we hope that this influential group of winter-lovers will help to mobilize a movement towards making those smarter choices to Save Our Snow!

The Save Our Snow (SOS) Winter Road Trip will be coming to Powder Mountain on Saturday, February 2nd from 9 to 3pm. Come say hello, get a free warm Clif Bar and learn how you can make some critical decisions to help Save Our Snow!

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